Harry Rosen faced a challenge during the COVID-19 pandemic as their traditional high-touch approach was disrupted, and online sales became crucial. Recognizing the impact of virtual meetings on fashion-conscious men, they introduced the Green Screen Shirt, allowing wearers to customize their appearance on Zoom with any design. Launched exclusively on Instagram through an organic contest, the shirt not only fought "Zoom fatigue" but also generated significant buzz, garnering over 111,000 views and becoming Harry Rosen's most engaging contest to date, signaling a potential product rollout.
