Addressing the biting cold of Korean winters and the associated high heating costs, this campaign, held from Nov. 4 to Dec. 31, 2016, in 189 Uniqlo stores across Korea, introduced the Heat Tech Window initiative. Complimentary with every purchase of Heat Tech thermal wear, 500,000 Heat Tech Windows were distributed. Affixed to home windows, these screens resulted in a 20% overall savings on heating bills. The campaign achieved a substantial online reach of 30 million impressions, contributing to a remarkable 203% year-on-year growth in Heat Tech sales.
