Countless children with autism face challenges in making eye contact and engaging with others. Recognizing the affinity autistic children have for digital devices, Cheil Worldwide collaborated with Samsung to craft an innovative mobile camera app. This app, supported by healthcare professionals, is tailored for tech-savvy parents of autistic children. By focusing on facial recognition and emotional expression, the app not only enhances social skills but also strengthens the parent-child bond. Clinical tests revealed promising results, with a 60% improvement in eye contact and a 40% enhancement in emotional expression among participating children.
