Welcome to Uncommon 2.0 extends Subaru's brand platform by highlighting the diversity and loyalty of Subaru drivers through genuine customer stories. The campaign aims to celebrate Subaru owners and showcase the brand's unique qualities, emphasizing the emotional connection and authentic experiences of its customers. Using an integrated, multi-media approach, the campaign captures and shares remarkable owner stories, ranging from adventurous drives to safety testimonials, embodying the uncommon advantages of Subaru vehicles across capability, safety, performance, and quality.
